Maison Haddad’s ship sailed in 1957, in a simple weaving cooperative nestled in Morocco’s vibrant cultural tapestry in the city of Casablanca. Since then, the Haddad family has carried this heritage forward through three generations, honouring the timeless art of Moroccan craftsmanship while expanding this vision beyond borders. Embracing the exquisite artistry of Persian designers and master weavers, we’ve woven new dimensions into our work, blending tradition with rich, cross-cultural iconography.

In the late 80’s, this signature became a mark of distinction, entrusted by the Moroccan high society, The Royal Family subsequently honored Maison Haddad with the distinguished responsibility of furnishing rugs for esteemed diplomatic receptions and the adornment of iconic sites like the Hassan II Mosque. Each collaboration is a testament to our devotion to quality, heritage, and the subtle power of authenticity.

As Maison Haddad evolves, it carries the past gently in our hands while reaching toward the future with contemporary collections that reflect a refined balance of legacy and innovation. Every rug we create is a tale of the inexpressible, ineffable secrets held in the myths and legend across the eastern world, a feeling carried from the Caspian see to the the very west of the Atlantic Ocean, a space where passion breathes in every thread and history whispers through every pattern.